Chelsea FC Launches Hong Kong Pre-Season Tour with CSTS Partnership
Chelsea FC has launched their 2026 Hong Kong Pre-Season Tour, partnering with CSTS Enterprises to deliver unforgettable football experiences in Hong Kong. The collaboration represents a significant milestone for CSTS as it continues to expand its presence across sports, tourism, hospitality, entertainment, and premium fan experiences globally.
What happened?
The partnership kicked off with a youth football development programme at Hong Kong Football Club on August 3, providing aspiring young players with opportunities to engage with Chelsea's renowned football development philosophy. The partnership continued through the highly anticipated Chelsea FC vs. Juventus match at Kai Tak Stadium on August 5 as part of the Hong Kong Football Festival, one of the marquee sporting events to be staged in Hong Kong this year.
Why it matters for Chelsea FC
The partnership underscores CSTS' long-term ambition to become a global platform for international sports and entertainment experiences. By working with leading organisations such as Chelsea FC, CSTS continues to create meaningful opportunities that bring world-class brands, premium experiences, and international audiences together.
What comes next?
As Chelsea FC's Hong Kong Pre-Season Tour unfolds, both organisations look forward to delivering experiences that celebrate football's power to inspire communities, unite fans, and create lasting memories, both on and off the pitch. The partnership also reflects CSTS Enterprises' commitment to investing in the future of football by creating opportunities for youth participation and fan development.
Chelsea FC's Current Form
Chelsea FC currently sits 10th in the Premier League, with 52 points from 38 games, and a goal difference of +6. They are 33 points behind leaders Arsenal. The team is currently sidelined by injuries to Jordan Henderson, Aarón Anselmino, Levi Colwill, and Mamadou Sarr.
CSTS Enterprises' Commitment to Football
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. The company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with local and regional audiences across the world. In addition to its own initiatives, including Genera, CSTS has partnered with Chelsea FC to create a series of unique football-related experiences designed to bring fans closer to the game – and strengthen Hong Kong's position as a destination for major international sporting events.
